Designing user-focused solutions to elevate brands & optimize journeys
Web Experiences
CRO
Accessibility
UX
UI
HTML/CSS
E-commerce
I’m passionate about bridging creativity and user-focused strategies to craft compelling visual stories, elevate brands, and optimize user journeys at every touchpoint.
Brand Story / UX / HTML / CSS
This redesign transformed the organization's digital presence, boosting engagement and increasing leads within three months. By applying user-friendly navigation, clear calls-to-action, and vibrant visual storytelling, the new design successfully bridged the gap between KMC’s mission and its online audience.
UX / CRO / E-commerce
Explore how a web redesign transformed the shopping experience for a smoothie cup brand. With improved navigation, streamlined features, and a more user-friendly design, customers now enjoy a smoother, faster shopping journey every time.
Marketing & Design Projects
Branding
Collaterals
Campaigns
Design Systems
Grounded in a marketing mindset, I craft strategic, story-led visuals that strengthen brand identity, build audience trust, and turn engagement into results.
Creative Direction / Design
Planned and designed the content calendar to promote the summit, creating organic and paid social media assets, email campaigns, and on-event collaterale, while gaining key learnings to inform future projects.
Logo Design / Packaging Design
Designed the logo and packaging for an artisan goods brand.
Design / Content Creation / Marketing
Planned and designed the content calendar to promote the summit, creating organic and paid social media assets, email campaigns, and on-event collaterale, while gaining key learnings to inform future projects.
Brand Development & Design / Packaging Concept
Developed the brand’s story, mission, and vision, and spearheaded the design of the logo, packaging design, visual identity, and brand guidelines for a conceptual fruit soda brand.
Creative Direction / Design
Designed a cohesive set of event branding materials including signage, posters, and digital static and motion graphics. Worked alongside with media team and event organizers to ensure a consistent and engaging experience throughout the event.
Creative Direction / Design
Developed a range of print and digital marketing collaterals to support newcomer and community programs, which included creating posters, flyers, and outreach materials.
Creative Direction / Design
Contributed in developing a visual identity for an organization’s annual report. This included developing a deck design that reflected the efforts and accomplishments achieved by the team.
Logo Design
Designed the logo for a healthcare institution, from concept exploration and refinement to ensure the final mark communicated care, trust, professionalism, and the institution’s core values.
Creative Direction / Storyboard
Created a storyboard to support the agency. Worked with the marketing team to visually map out the narrative showing the agency’s brand story and value propositions.
Extended Design Works
Graphic Design
Emails
Logo Design
Image Editing & Manipulation
A showcase of creative flexibility demonstrating my ability to design across platforms, formats, and mediums.
Tools I Use to Get Things Done
About Me
Hi, I’m Kathleen — a multidisciplinary designer with nearly 8 years of experience translating ideas into intuitive, user-focused visuals.
With a background in marketing and design, I’ve collaborated with teams across nonprofit, corporate, and agency spaces—crafting high-impact work that balances brand storytelling, conversion, and accessibility. Whether I’m designing websites, brand identities, or pitch deck designs, my approach is rooted in clarity and strategy.
While I’ve worn many hats as a web and graphic designer, I’m especially passionate about building experiences that simplify user journeys and elevate how people interact with brands online.
When I’m not deep in Figma or fiddling with fonts, you can find me baking something sweet (still perfecting my sugar ratio) or obsessing over my pitbull, Pepper.
